Banner Ads are said to be a way of advertising different products and services through internet. Millions of people around the globe uses internet to visit different websites, and on these many websites are of different banner ads. However, a lot of website visitors only disregard the said ads. Why is this so? Based on surveys, about 43% of respondents don’t find the banner interesting or engaging, and 31% said that they only click an ad if they are in the mood to check it. It can be interesting why people of business world come to this way of advertising when they execute and give lots of efforts to banner ads that are not given any attention. However, banner ads can persuade a reader if it appears clickable. Undergoing a research on how to make effective banner ads, I have realized that there should be only one goal. A banner ad should be clickable. Why not click it if people see it very persuading? After all that have gone through, there are steps and principles of making banner ads clickable. 1.Make it Simple yet Appealing Over design would just give readers a bad impression. Avoid making the viewer’s eyes gets irritated. A clean and an uncluttered design could influence the readers to click it. At least, from the start you are giving them positive view on your market. In addition, don’t bother using irrelevant images. Instead, highlight the brand of your advertisement. Let the readers get the message directly. This could put the reader into free of confusion about your service but can encourage them to see more. 2.Have a Clear Call to Action or Have a Sense of Urgencies A clear call to action would tell the readers what they should expect after clicking on the banner. Don’t give them the wrong perception for they could distrust it on the next point of viewing the same ad. Let them know where they would up to when they click the call to action. Give the image a proper contrast so the readers could perceive it clearly. Sense of urgency may carry the viewer’s curiousness to find out more. With this, they could click the ad and continue on reading. Also, it would win their interest to click on it and try to go through it. This could be a tactic on winning their curiosity. 3.Make Your Banner Ad Stand Out A lot said making a banner ad stand out is very hard. There are most likely, five ads for each site. Although there’s more to that, you can have ways on letting your ad stand out.Let the readers notice your ad. How? By making it blends with the background. This way, you could earn viewer’s trust. However, don’t blend it too much. Remember that the goal is to make it visible so it would be clickable. 4.Don’t Break the Land Expectation It would be a disappointment to the readers if they would land to an irrelevant website after clicking to a far different ad. A clickable banner should be related to the real site. Make sure that the scheme of the banner would stay related with the brand. Make it real. Stick to the brand being advertise and always keep in mind to avoid adding irrelevant images. Don’t fake it because readers could just end up closing the unexpected site without finishing the post supposed to be read. When a reader clicks the ad and found out that it’s nothing relevant, he may never believe any ads in the end. There it is. There’s no need of having more to these steps. Just follow and everything will go through. Keep in mind that to every step, there is only one goal- to make the banner ad clickable. Now try and give it a click!www.webbanner24.com/could be a great tool if you don’t want to pay for your banner. This article shows 4 steps that express important details to be remembered in doing banner ads. Your goal in producing a good banner ad will be committed if you abide with the steps and open-minded to suggestions. After all, sticking to your goal will give you a definite good product.
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AuthorA proficient web researcher, Search Engine Optimization. Love to Customize WordPress Theme. Love to play game and listen music. Archives
January 2018
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